We believe email is more than messaging — it’s moments of connection, delivered precisely when they matter.
At Mailpop, we turn email into an art form fused with engineering. We don’t just send campaigns; we build lifecycle systems that respond, adapt, and evolve.
Our obsession is quality. Whether it’s a dynamic onboarding sequence, a re-engagement flow, or a cross-sell campaign, every email is crafted to feel personal, performant, and future-proof.
Humans crave connection, especially when messages feel intimate, timely, and relevant. That’s the power of email done right. We started Mailpop because most brands settle for broadcast sends. We saw the opportunity to bring back the depth, precision, and human touch that email deserves.
Our Approach
- Strategy first
We begin by understanding your audience, your data, and your goals. We map real journeys, define triggers, and build out roadmaps rooted in analytics and pragmatism. - Creative grounded in purpose
Design isn’t decoration — it’s direction. We craft templates and systems that tell stories, amplify messaging, and reduce friction. Everything we design is meant to enhance clarity and engagement. - Code you can trust
We hand-code every email for accuracy, responsiveness, and integration. Every template is tested across clients, optimized for performance, and tightly tied into Iterable (Snippets, Catalog, Data Feeds). - Iterate and optimize
Every send is a source of insight. We track performance, test variations, and refine continuously. What works is scaled. What doesn’t is replaced. Growth is built, not hoped for.
What You Get When You Partner With Us
- A team that sees your email ecosystem end-to-end
- Flawless, ESP-native code you can rely on
- Lifecycle programs that improve retention, engagement, and revenue
- A partner who cares about deadlines, changes, and evolving strategy
